Stone & Wood Shop, a UK-based home décor and furniture retailer, partnered with me to migrate their established online store from OpenCart to WooCommerce. The client’s goal was to achieve a more flexible, SEO-friendly, and easily manageable eCommerce solution while improving site performance and user experience.

Key Challenges

• Migrating a large product catalog with detailed variations, custom attributes, and multiple product images.

• Transferring customer data, historical orders, and reviews without data corruption.

• Maintaining existing SEO structure, category URLs, and internal links to prevent traffic loss.

• Creating a modern WooCommerce theme that reflected the brand’s premium furniture aesthetic.

Solutions & Implementation

• Executed a secure and complete migration of all product and customer data using custom scripts and WP All Import.

• Redesigned the store using a fully responsive WooCommerce theme, optimized for mobile users.

• Integrated Yoast SEO and implemented 301 redirects to preserve search engine rankings.

• Configured payment gateways (Stripe & PayPal) and shipping zones tailored to UK and EU deliveries.

• Conducted thorough testing and optimization, ensuring smooth checkout flow and reduced page load time.

Results

• Achieved a 40% improvement in page speed and overall site performance.

• Enhanced store management efficiency through WooCommerce’s intuitive interface.

• Zero downtime during migration and no data loss reported post-launch.

• Positive client feedback for improved design consistency and SEO stability.

• Boosted customer engagement and order conversions within the first month.

Technologies Used

• WordPress + WooCommerce

• PHP, MySQL

• WP All Import, All-in-One WP Migration

• Elementor Pro, Yoast SEO

• Stripe & PayPal Integration