Project Overview
Miniblox, an Australian brand specializing in creative play and educational toy sets, partnered with me to migrate their online store from Shopify to WooCommerce. The client wanted a more customizable and cost-effective platform that offered greater control over store management, plugin integrations, and SEO optimization.
Key Challenges
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Transferring all product data, including variants, collections, and images, from Shopify to WooCommerce.
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Migrating customer accounts, orders, and discount codes without data loss.
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Replicating the sleek Shopify design while optimizing for faster loading speeds and SEO performance.
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Implementing tax, shipping, and payment setups aligned with Australian eCommerce standards.
Solutions & Implementation
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Used a custom migration approach to import all Shopify data, including metadata, using WP All Import and API integrations.
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Designed a fully responsive WooCommerce store using a lightweight, high-performance theme to improve site speed.
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Configured Stripe and PayPal gateways, along with regional shipping integrations for Australian customers.
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Installed and configured Yoast SEO to maintain existing rankings and enhance visibility.
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Ensured the new WooCommerce store matched the original Shopify branding with enhanced customization flexibility.
Results
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Website speed improved by 50%, offering a smoother customer journey.
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Reduced monthly platform costs through WooCommerce’s open-source flexibility.
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Migrated 100% of customer data and orders with zero downtime.
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Enhanced backend control for marketing, promotions, and inventory management.
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The client reported higher customer engagement and improved SEO rankings post-migration.
Technologies Used
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WordPress + WooCommerce
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PHP, MySQL
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WP All Import, WooCommerce API
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Elementor, Yoast SEO
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Stripe, PayPal, and Australian Shipping Integrations


