Project Overview

Miniblox, an Australian brand specializing in creative play and educational toy sets, partnered with me to migrate their online store from Shopify to WooCommerce. The client wanted a more customizable and cost-effective platform that offered greater control over store management, plugin integrations, and SEO optimization.

Key Challenges

• Transferring all product data, including variants, collections, and images, from Shopify to WooCommerce.

• Migrating customer accounts, orders, and discount codes without data loss.

• Replicating the sleek Shopify design while optimizing for faster loading speeds and SEO performance.

• Implementing tax, shipping, and payment setups aligned with Australian eCommerce standards.

Solutions & Implementation

• Used a custom migration approach to import all Shopify data, including metadata, using WP All Import and API integrations.

• Designed a fully responsive WooCommerce store using a lightweight, high-performance theme to improve site speed.

• Configured Stripe and PayPal gateways, along with regional shipping integrations for Australian customers.

• Installed and configured Yoast SEO to maintain existing rankings and enhance visibility.

• Ensured the new WooCommerce store matched the original Shopify branding with enhanced customization flexibility.

Results

• Website speed improved by 50%, offering a smoother customer journey.

• Reduced monthly platform costs through WooCommerce’s open-source flexibility.

• Migrated 100% of customer data and orders with zero downtime.

• Enhanced backend control for marketing, promotions, and inventory management.

• The client reported higher customer engagement and improved SEO rankings post-migration.

Technologies Used

• WordPress + WooCommerce

• PHP, MySQL

• WP All Import, WooCommerce API

• Elementor, Yoast SEO

• Stripe, PayPal, and Australian Shipping Integrations