Breakaway Tackle is a leading UK-based fishing tackle and accessories brand known for its innovative angling products. The client approached me to migrate their large-scale online store from OpenCart to WooCommerce to gain more flexibility, enhance performance, and simplify store management within the WordPress ecosystem.

Key Challenges

• Migrating thousands of product listings, customer accounts, and historical order data.

• Maintaining the existing category hierarchy and product SEO structure.

• Ensuring compatibility with multiple payment gateways and shipping plugins.

• Redesigning the store for a more modern and mobile-friendly look while retaining the brand’s rugged identity.

Solutions & Implementation

• Executed a custom migration process using secure scripts to transfer product data, images, attributes, and customer information.

• Rebuilt the store on WooCommerce with a custom WordPress theme optimized for performance and SEO.

• Integrated Stripe, PayPal, and offline payment methods for diverse customer convenience.

• Applied 301 redirects to preserve SEO rankings and ensure a seamless transition from OpenCart.

• Conducted extensive testing to verify checkout, cart functionality, and order management before launch.

Results

• Achieved 40% faster load time and improved overall site responsiveness.

• Enhanced user experience, especially on mobile devices.

• Streamlined backend operations with WooCommerce’s intuitive dashboard.

• Successfully migrated without any data loss or disruption to daily operations.

• Significant boost in organic visibility and customer satisfaction post-launch.

Technologies Used

• WordPress + WooCommerce

• PHP, MySQL

• WP All Import, All-in-One WP Migration

• Elementor Pro, Yoast SEO

• Stripe & PayPal Integration