Benedetta Bruzziches is an internationally recognized Italian luxury fashion brand renowned for its high-end designer handbags and accessories. The client approached me to migrate their online store from Magento to WooCommerce to improve flexibility, streamline management, and achieve a faster, more elegant shopping experience aligned with their luxury image.

Key Challenges

• Migrating a large product catalog with high-resolution imagery, detailed descriptions, and multiple categories.

• Transferring customer data, orders, and custom product attributes while preserving relationships and metadata.

• Maintaining the brand’s sophisticated aesthetic during the rebuild on WooCommerce.

• Integrating multi-currency support, EU-compliant tax systems, and international shipping options.

• Ensuring SEO continuity and smooth transition without impacting organic visibility.

Solutions & Implementation

• Executed a custom migration strategy using database mapping and WP All Import to safely transfer all product and customer data.

• Designed a bespoke WooCommerce theme to mirror the refined elegance of Benedetta Bruzziches’ brand identity.

• Integrated multi-currency support (EUR, USD, GBP) and localized tax settings for EU compliance.

• Added advanced product filters, wishlist features, and dynamic galleries to enhance the user experience.

• Implemented 301 redirects and Yoast SEO for seamless SEO preservation and improved ranking performance.

• Configured Stripe, PayPal, and DHL Express integrations for secure and global eCommerce operations.

Results

• Achieved a 45% improvement in site speed and reduced server load.

• Delivered a responsive and elegant WooCommerce storefront that resonates with the brand’s luxury image.

• Maintained full SEO authority with no loss in keyword visibility.

• Simplified backend operations for easier product management and promotional updates.

• Positive feedback from the client for smooth migration, refined design, and improved usability.

Technologies Used

• WordPress + WooCommerce

• PHP, MySQL

• WP All Import, All-in-One WP Migration

• Elementor Pro, Yoast SEO

• Stripe, PayPal, DHL Express Integration

• WPML (for multilingual functionality)